MOORHEAD, Minn. — The Minnesota State University Moorhead Dragons became the first NCAA Division II athletics program to partner with
Slate to help power its social content creation.
Through the partnership, MSUM will be able to produce an unlimited amount of custom branded social media content across all sports using the Slate platform.
"The GO! TEAM has become the standard of sports innovation within our league and beyond," said MSUM athletics director Chad Markuson. "Slate will be a valuable tool in keeping the Dragons on that cutting edge, help us generate revenue with new sponsorship inventory, and better showcase our incredibly talented student-athletes."
Markuson went on to say, "As a bonus our MSUM students on the GO! TEAM will get to use the same tools the pros are using right now in the NBA Finals, WNBA, NFL, Division I, etc. making them more attractive to hire if they're seeking a career in professional sports. We're all going to get better with the help of Slate."
"We have had amazing videographers, photographers, broadcasters, and designers," said Jon Wepking, MSUM assistant Athletics director for marketing & production. "The big missing piece was getting all that great content out on social media quickly, easily, and on-brand. Slate fixes all of that for us with a fast, simple workflow we can scale to content creators at all levels."
With such a wide range of sports to cover and a team of content creators made up of interns and students, universities have unique challenges to overcome when creating content that is consistent, quick, and high-quality.
"We're so excited to bring on our first D-II customer in MSUM," said Eric Stark, co-founder and President of Slate. "Their team has shown a willingness to innovate and understand the value of social media for fan engagement and recruiting. MSUM is leading the way for DII schools on social media and we're thrilled to be a part of it."
ABOUT SLATE
Slate is a creation platform that allows teams, leagues, and brands to elevate their social media content and branding. Founded in 2019 by former NFL and 49ers social media professionals, Slate is now used across every major US sports league, as well as universities, international clubs, brand in and outside of sports, and media organizations.
